The Benefits of partnering with WRT
01. Brand Visibility
Partnerships through sponsorship programs put your brand in front of large audiences. WRT is one of the few teams that run championship-winning race programs seen by large numbers of live attendees as well as online viewers across Western and Eastern Europe, Asia, North America, Australasia and Africa.
02. Lead generation and business relationships
Being part of the paddock at race weekends means you and your brand gain exposure to a multitude of businesses within the various championships in which WRT competes in. Partnering with WRT, enables you and your business to meet and learn about new target customers in person within a relaxed environment, while gathering valuable contact information for follow-up communication.
03. Social media awareness
Inject new life into your PR, social media and marketing activities and connect with customers through our social media channels and through the accredited media to generate engaging newsworthy content to drive traffic to your website and raise brand awareness. Through each step, WRT will be able to support your campaigns to help you facilitate reaching your business goals in terms of visibility and branding.
04. Customer events and employee team building
At WRT we practice what we preach and as a team partner we want you, your customers and employees to experience the thrill and adrenaline of racing on track for yourself. We are able to host fully supported corporate drive events in VW FUN CUP racing cars, which have the ability to put a smile on anyone’s face. It is a fantastic team-building exercise for employees too as they get to share in the magic and excitement of your business’ motorsport partnership.
05. Return on investment
Partnering with WRT is about more than simply branding and networking. Sponsorship activation activities, team building exercises like VW FUN CUP driving days mentioned above and guest speaker opportunities, help support and contribute to your marketing campaign and help facilitate achieving greater brand awareness to prompt customer action. Furthermore, WRT boasts an extensive partner network and a close association with a collection of the world’s leading brands such as Audi Sport, Total and Snap-On tools.
06. Importance of charity
A corporate partnership by its very nature can promote the perception that a business is prosperous and is supported by significant investment. At WRT, we believe that encompassing a charitable element to any corporate partnership adds genuine credibility to a brand and supports the overall brand awareness campaign behind the partnership. Whether it be charity in terms of monetary investment into a nominated charity or setting aside time to volunteer, supporting those in need, designing a charitable contribution delivers positive benefits for all parties.